Rollin' Old School - retro 101 - next stop: White Dog!

retro 101 is parking it's bus at 845 Massachusetts Avenue on Saturday, June 29th from 11am - 2pm! Don't miss the fun. Plus 10% off your entire purchase all day Saturday and if you show your White Dog receipt to retro 101, you get 10% off your entire purchase or 20% off a single item! How sweet is that? Sweeter than getting the back seat on the bus.

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This is the coolest news for Indy and White Dog! A mention
in the New York Post article, Indy Rocks! Not too shabby...

That's Super Pinteresting!

Follow us and we promise not to lead you astray. White Dog on Pinterest.

The Birth of White Dog on Massachusetts Avenue

It should be known that White Dog opened on Massachusetts Avenue in downtown Indianapolis in November of 2011. I'm just now getting around to chatting it up! Oh the joys of having very little time - or more like difficulties prioritizing.

Carrying on. I was convinced from the time that I was 21 years old that I would have a shop. I lived and worked in New York City in the fashion district. I spent hours going to wholesalers asking for their cards and trying to learn the business. I'm sure they all laughed a little when I left - I was just so young and naive.

I didn't stop talking about and I didn't stop thinking about it for 10 years! I'm pretty sure my friend Kara would have bought me a shop if I'd shut up about it. I wasn't quite sure what kind of shop I wanted though. It changed all the time. I'll sell men's clothes only. I'll sell bean burritos. It'll be a women's high-end boutique, a children's clothing shop. You get the idea.

When I finally did set my sights on the perfect location on the Cultural Trail, vintage was all I could think of. For one thing, my mom had been taking me with her to flea markets, garage sales, antique malls galore since before I can remember. Buying vintage feels like second nature to me. Secondly, if I was going to do this, I would need some help. Enter mom. My mom would have loads of vintage fixtures and great ideas that would help make White Dog special. And she did.

So, I finally found the perfect space (affordable made it perfect), I chose a merchandise mix (newfangled and timeworn) and opened the doors on November 28th, 2011. Black Friday. It was really really fun to see that other people liked the same quirky items that I did. That's still fun - hearing laughter, seeing smiles and listening to memory lane stories from our customers - that doesn't get old. Ever.

White Dog has now been open for over a year and a half! It's nice to have the doors open for long enough to know it's not a complete failure. That, of course, as a small business owner has been a true fear.

Now it's time for to expand upon the adventure - and sell online. Keep your eyes peeled for the online shop! Coming soon...

Why Do You Call It White Dog?

This is a question I get no less than 3 times a day. I can't even recall the other names we thought about calling the shop. I just recall my mom and I going back and forth for days via email and then we were in her truck and talking about calling it Dingy White Dog - because my dog Jack is always so dirty. And then I can't remember if she said it or I did... how about just White Dog? So, from then on, it was White Dog.

White Dog wasn't going to do a very good job and describing what we sold though. So I kept thinking along the lines of White Dog: New and Vintage, Modern and Retro, yada yada. Well it was good old Microsoft Word that spits out synonyms like gum... New became Newfangled, which basically means new stuff you don't need and Vintage became Timeworn, which basically means old. It stuck!

In a nutshell the shop is named after Jack Bear Thixton. My dog and the best friend a gal could ask for.  

COMING SOON!

For up to date photos and fun posts check out our Facebook page at http://www.facebook.com/WhiteDogMassAve. 


Check back soon for our new website!